What the Heck is Automation?

We're going to literally make you think about some of the most potent marketing techniques you can use in your business right now.

I want to show you how to really dig deeply into the problems we face as internet marketers, and share how some talented and successful people are solving those problems and creating great products along the way.

One of the primary problems we face when just starting out and trying to build an online business is that it takes SO many seemingly separate disciplines, and SO much study and application... How many of us become paralyzed by this overwhelming mass of STUFF we need to know to just get STARTED?!?!

A LOT of people struggle at this stage.

What you are going to do is take things like traffic generation and conversion and teach your BUSINESS to be good at those things. This frees us up as business owners to really focus on building and growing the BUSINESS and ALSO
frees us to enjoy the fruits of our labors.

But when you're first starting out, it can be a struggle,because there's no one there BUT you. You have NO employees to delegate to, you have NO funds to outsource your tasks.

So how do you step it up? How do you start to make headway in the day-to-day busy work required so you can actually get AHEAD?

It's a frustrating question, but it's got a really easy answer.

It's only one word. Automation.

And when you're an army of one working out of your basement office, the one way you can use automation without any kind of staff is to use SOFTWARE to automate the tasks that are eating up your valuable time.

This isn't as daunting as it sounds. Software is already making our lives easier and more efficient every single day.

Do you set up "rules" in your email account to sort your
emails? That's automation in action.

Do you have a phone number that rings through to voicemail if
you're busy? That's automation too.

See, we all use technology to automate and streamline our lives. It's so pervasive and ingrained in our culture, sometimes we never even stop to think about all the little "shortcuts" we use to make our lives run smoother.

Before the advent of the modern computer age, you would have had to be a well-off big-shot to have that stuff done, because you would have had to hire an assistant to sort your mail and take your calls. Now, it's all done automatically by machine.

What I'm proposing to you is that if you're just starting your online business, you need to take that same kind of thinking and apply it to your WORK.

What software is out there to make you WORK easier, faster, and automatic? How much time could you save yourself if things like SEO, link building, site building, etc. were all automated.

How much MORE money could you be making online if you could
drastically shrink the amount of time between having a
profitable idea and actually executing the steps it takes to
put it into action?

So now that we've defined a common problem all of us face at one time or another, let's take a crack at defining a solution.

You want your motto to be "figure something out ONCE and then never do it yourself again if you don't have to." Let the computers do what they are good at, so you can focus on what YOU are good at.

And that's how a LOT of us started out.

But here's something you may not have thought of. When you AUTOMATE, you also INNOVATE.

When you take a process or procedure and turn into a "system" that you can execute automatically with software or an employee, you've CREATED something of value that didn't exist before.

There are very specific problems and roadblocks that we've all faced when building our online income. It doesn't take any kind of genius to realize that these are going to be common problems to everyone trying to do what we do.

Right?

If you find a seemingly unsolvable problem and you create a
solution - a tested, repeatable solution - there is REAL VALUE
in that solution.

Not just in the fact that it solves YOUR problem, but in the fact that it will solve the SAME problem for others.  People don't buy STUFF. They buy SOLUTIONS and BENEFITS.

That's how you make your KNOWLEDGE profitable.  The biggest lesson in making money online is "learning to sell my knowledge and not my time".

However, it takes a special kind of mindset to be able to step outside of yourself and take what YOU'VE learned and turn it into a product designed to help OTHER people overcome the same problems.

And we arrive at that mindset through AUTOMATION of repetitive
tasks.   That's how you can KEEP your time, and sell your KNOWLEDGE instead.

If you want to see some examples of this, look no further than your inbox. If you've been doing online marketing for any amount of time, you're probably on several mailing lists.

You DON'T need to un-subscribe from every marketing list you're on like some people are saying. If you're busy, you can always IGNORE the flood of emails you might be getting, ...but save them.

It's true that sometimes we can get overwhelmed with all those kinds of promotions.   But the truth is, they're more than just promotions.

They're LESSONS - all you need to do is think of them that way.

When you need some inspiration, or you want some insight into how this stuff is done at the HIGHEST level, check out these offers with a CRITICAL eye.

What problem have they identified? What solution have they developed? How have they packaged it? How are they promoting it?

I would say that 99% of the time, when you look at the CORE of what's being sold, it's going to be someone selling you their knowledge, or a way to automate the application of their knowledge.

Everything in this business can be a learning experience if you approach it the right way. Think about the tools you have and try to automate.