LIST BUILDING TIPS
An
excellent way to build a massive list is to create a free
membership site, where you give away quality products in
exchange for their subscription. However, it is not enough that
you create it; the more crucial aspect is in traffic
generation. You need to do some heavy promotions so that people
can visit your membership site and become
members.
Here's
some amazing list building techniques to get an avalanche of
potential subscribers to your site.
Put an
opt-in form on every webpage. You'll never know which of your
webpages your visitors will come across, so it's best to put
your opt-in form on all applicable webpages for maximum
exposure. You may either put a non-distractive, benefit-laden
opt-in form in the webpage itself; or you may use an exit
pop-up.
Get a
reliable autoresponder or membership site management
software.Don't settle
for a free autoresponder or membership management software if
you're serious about your business. If you use a low quality
free autoresponder or software, you might encounter technical
problems and defective functions. Check out Aweber
You might
also have a difficult time asking your present list to
re-subscribe again when you transferred to a paid one. Some
membership software allow you to import your list, but some
paid autoresponder services require your present subscribers to
confirm their subscription again. With this additional step,
you stand to lose many of your present
members.
Optimize your site for the search
engines. SEO is a
broad topic. Basically, putting your targeted keywords in
places like the title tags, headings (H1, H2, etc.), domain
name, etc. can help boost your search engine rankings for your
chosen keywords. Having your keyword in the anchored text
linking back to your site would also be a big plus. For more
SEO techniques, get a copy of
SEOBOOK.
This book is a must have in your
library.
Join
giveaways. This
is how it works: The organizer and his partners each contribute
a product(s) for the giveaway event. Then each of them promotes
the giveaway to their individual subscribers. Each contributor
gets to leverage from the list of all the other marketers.
Every product contribution will therefore get exposure from all
the contributors' subscribers.
Give
100% commissions to your JV partners and
affiliates. You
might not get immediate profits, but you'll build a subscriber
and customer list; plus, you may set up an OTO or upsell where
your JV partners and you get to share in the
earnings.
Do ad
swaps. Ask other
marketers if you can promote their squeeze page to your members
in exchange for them promoting yours. Each marketer has the
potential to have thousands of subscribers, so you can just
imagine how many new members you can get if you're able to
invite just a few of them.
You can
still do an ad swap even if your number of members might not be
equal to the other marketers'. For example, if he has around
4000 subscribers and you only got around 2000, you can promote
his squeeze page twice while he promotes yours
once.
Advertise in ezines and
newsletters. Ezine publishers have already gained
the trust of their subscribers and have established their
credibility with their list. Use this to your advantage. Pay
ezine publishers one time to have them promote your site. You
get permanent members (or until they cancel) for a one-time fee
to the ezine publisher. Now you can email your list as many
times as you like.
Write
articles and submit them to the top article
directories. In
your resource box, you may bribe them with quality products,
which they can get by joining your site. Just remember to write
an interest-grabbing or controversial article so they can read
the article all the way down to your resource box. Article
Submitter
Put
your website url in your business card, signature files in
forums and outgoing emails. Don't waste that valuable space below
your name. Invite people to join your free membership site and
download high quality products at no cost.
Give
away rebranded ebooks. Inside the ebook, you could put a note
inviting the reader to join your membership site. Upload it in
ebook directories. You may also ask JV partners and affiliates
to rebrand that ebook with their own affiliate link and website
details before giving it away, so they'll be enticed to share
it with others.
Do
teleseminars. Interview an expert. You and the expert
will then tell both of your lists to register on your site to
get access to the interview. The advantage of this is that you
get new subscribers from the expert and the expert's
credibility might rub off on you. As a token of appreciation,
give the recorded teleseminar as a product to the expert. Give
him resell or giveaway rights to the recorded
teleseminar.
Check out
ListHero these guys
are good.
There's
no doubt that list building should be a vital part of your
internet marketing activities. Follow the list building
techniques above and you can be assured of a nice flow of
income for a long time to come.
BACK TO
ARTICLES
|