GET
GREAT TRAFFIC - CLASSIFIED ADS!
In the
offline world, there has always been a marketing tool that
small businesses have used over and over again to reach HUGE
audiences with minimal investment.
... I'm talking about classified
ads -- which you can find in just about every newspaper on the
planet!
But did you know that ONLINE
classified ads can be just as effective?
Not only do they put your product
in front of people who are actively looking to BUY something --
they also give you great inbound links from high PageRank
sites!
Here are some great places for
you to post your classified ads:
You can
also get your ads listed on newsletters that appeal to your
target market. (Though you might have to pay to get your ad
listed in these... do some testing and see if the price you pay
is worth it.)
The best way to find newsletters
to advertise in is to run a search on your top keywords along
with the word "newsletter" or "ezine." You should then contact
the sites one by one and ask them if they're willing to run
your ad in their newsletter.
You can
also check out the following newsletter directory sites for
newsletters that cater to your market:
However,
in order to get the best results from your classified ads, you
have to know how to write a winning ad!
Here are 7 tips that will help
you score the greatest number of targeted visitors with your
ads...
Classified Ad Tip #1:
Make your headline compelling
The first thing people will
notice is your headline. Use "power words" such as, "free,"
"guarantee," and "save" to make sure it grabs their attention
right away! Otherwise, they won't bother reading the rest of
your ad.
Classified Ad Tip #2:
Don't be too "wordy"
Keep your message short and
sweet. Focus on a single benefit, and make it really
compelling!
People don't want to read
something long and boring -- they need to be able to scan your
ad quickly to determine whether or not they want to click on
it.
Remember, the point of your ad
isn't to sell your product -- it's to encourage people to click
through to your salespage and then let IT do the heavy
lifting.
Classified Ad Tip
#3: Tailor your ad to the category it appears
in
Classified ad sites are usually
broken up into different categories, making it easier for
people to find what they're looking for. Make sure your ads are
properly worded for the categories they will appear in. If
necessary, write different ads for different
categories.
Classified Ad Tip
#4: Post your ad in multiple
categories
Always place your ad in multiple
categories and sub-categories. An ad in 10 categories running
for one week will usually generate a better response than a
single ad in one category for 10 weeks.
Classified Ad Tip #5:
Check out the competition
Before you write your ad, snoop
around to see what kinds of ads your competition is placing.
Figure out what their strengths and weaknesses are, then use
this information to make YOUR ad more compelling.
Classified Ad Tip #6:
Check your ad position regularly
Classified ad sites change
quickly. One day your ad will be at the top of the page, and
the next it will have disappeared four pages down. Be prepared
to resubmit your ad on a regular basis.
Classified Ad Tip #7: Use
a "dummy" email address
If you post your email address in
your classified ads, it will almost certainly be harvested by
spammers. Unless you want your inbox to be swamped with a ton
of junk mail, you should use a dummy email account you've set
up through a free service like Hotmail or Gmail.
... By following these 7 tips and
getting your classified ads posted on numerous different
classified ad sites and ezines, you're bound to see a huge
boost in your traffic numbers.
BACK TO ARTICLES
|